Sometimes I get the impression that there are tons of Directors out there. Certainly in the hi tech much hyped areas. Sometimes there is simply an hyperinflation of business cards with ‘Director’ on them. And it’s only too disappointing to realize that you have spent too much time engaging with one person, who, at the end, does not seem to be the person that you should be talking to. But so it happened anyway because his / her title in his business card said that he was the Director you needed to talk to.
In addition to waisting time, you will most probably lose face in your own organization, because you have not achieved at the level that you had to. And you may hinder the relationship with your customer, because you may create the feeling that your company (represented by you) is not delivering appropriately. But because his business card has ‘Director’ in it, you don’t question that he is the appropriate person to talk to. It’s not that you have not created links with his personal assistant, or his reports, or his peers in his same organization or in another one, or even his manager. You already know that you have to talk to all those types of people to be able to influence that ‘Director’. It’s in the manuals. But when you finally succeed in having a meeting with that ‘Director’, you get the feeling that it has been almost a waste of time. And it’s not that you don’t put enough passion in your efforts to break in. You try alternative approaches, you put extra effort to know better the worries of that person. But still no real gain. Until you start internally questioning him about the viability of his objectives, and the soundness of his decisions. And little by little, you address your concerns with him. Sometimes he is an open minded person, who considers that questioning of yours. But sometimes you hit a wall of rejection to your questions and inquiries. This is the point where you realize that this may not be the proper person you should have talked to.
‘Directors’ are only Directors if they are ready to question and challenge their own organization and strategy, their own objectives and their own decisions. A Director needs to be a challenger, not a waiter. Not for the sake of torpedoing his own organization of course, but to make it more successful. A ‘Director’ is not a Director if he is not ready to amend his path, and to defend a different course.
So, next time that you meet a ‘Director’, don’t try to serve him. Understand him, but question him. Then you will know from his reaction if he is a true Director, and you will be able to set an adequate strategy to partner with him.